Speed, apps & storage

Stuck on the logo or restarting over and over

A phone stuck on the Apple or Samsung logo – or restarting in a loop – can often be saved without losing data. Here’s what to try, in order.

  • Fix it yourself
  • Moderate
  • 30 min
  • iPhone, Pixel, Samsung
A technician repairing a smartphone circuit board

Quick answer: charge it, force restart, then try updating (not restoring) through a computer or recovery mode. Choose “Update” first – it reinstalls the software and keeps your data. Only restore or wipe as a last resort.

1. Charge and force restart

A battery that’s too low or worn can cause a loop – the phone starts, runs out of power and restarts. Charge it for 30 minutes on a known-good charger, then force restart.

2. Remove accessories and the SIM

Unplug cables, earphones and memory cards. Occasionally a faulty accessory or SIM causes a loop.

3. iPhone: update with a computer

  1. Connect the iPhone to a Mac (Finder) or a Windows PC (Apple Devices app or iTunes).
  2. Put it into recovery mode: press and release volume up, press and release volume down, then hold the side button – keep holding past the Apple logo until you see a computer and cable on the screen.
  3. On the computer, choose Update, not Restore. This reinstalls iOS and keeps your data.
  4. If it takes more than 15 minutes, the iPhone leaves recovery mode – repeat step 2.

4. Samsung and Pixel: safe mode and recovery

  • Safe mode starts the phone without downloaded apps. If it starts in safe mode, a recently installed app is the likely cause – uninstall it. On Samsung, hold volume down while the phone starts up; on Pixel, long-press Power off on the power menu and choose safe mode.
  • Recovery mode lets you wipe the cache partition (on models that offer it) without losing data. A “factory reset” in recovery mode erases everything – only use it if you have a backup.

Restoring or factory resetting erases the phone. If you don’t have a backup, stop before this step – we may be able to save your data.

When it’s hardware

If the phone loops even when fully charged and after a software update – especially after a drop or water – the cause can be a faulty battery, charging port, or a problem on the board. We diagnose loops free and always try to save the data.

Still not working? We’ll take a look free.

Diagnosis is free and it’s no fix, no fee. We confirm the price before we start, and standard repairs have a 1-year warranty.

This guide is general advice for common problems. The steps don’t involve opening your device. Menu names can differ slightly between models and software versions. If your device gets hot, swells, smokes or smells of burning, stop using it, keep it away from anything flammable and get help. Opening a device yourself can damage it and affect any manufacturer warranty.

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